What are Cookies
Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences, to identify you when you log into a site, or to give us the ability to recognize you when you interact with us or our website. Cookies do not typically identify you as an individual, just the device that you are using. For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit http://allaboutcookies.org.
We can only place cookies for lawful reasons, and we do. For now, the only reasons we place them are
1) To help our site work properly;
2) To identify you when you visit our site;
3) To make your interaction with the site easier (for instance, allowing you to remain logged in and not have to enter your user ID and password every time you come to pax.com); or
4) To track activity on our sites.
Using information collected from cookies: where we want to use the information that cookies and similar technologies collect, we either need your consent or a legitimate interest.
WHAT COOKIES DO WE USE AND WHY?
Essential Cookies and Similar Technologies
Analytics Cookies and Similar Technologies
These collect information about your use of our websites and apps and enable us to improve the way they work. For example, analytics cookies show us which are the most frequently visited pages on our websites allowing. They help us record how you interact with our websites, such as how you navigate around pages and from page to page, identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.
Functional/Preference Cookies and Similar Technologies
These cookies collect information about your choices and preferences, and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customize the services you have accessed. We also may use these cookies to provide you with services such as video clips.
Tracking, Advertising Cookies and Similar Technologies
These cookies record your visit to our websites, the pages you have visited, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a website. We (and third-party advertising platforms or networks) may use this information to make our websites, content, and advertisements displayed on them more relevant to your interests (this is sometimes called "behavioral" or "targeted" advertising). These types of cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertising campaigns.
Web Beacons and Tracking Pixels
These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful an article has been, or whether an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their adverts (the information shared with advertisers is aggregated and does not identify you individually).
We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. To improve your user experience, Local Shared Objects (commonly known as Flash cookies) are used to provide functions such as remembering your settings and preferences. Flash cookies are stored on your device, but they are managed through an interface different from the one provided by your web browser.
Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.
We may collect and analyze a device's browser information to help identify that device, present content correctly, conduct analytics and help prevent and detect fraud.
If you Access our Services from a Mobile Device
We may collect a unique device identifier assigned to that device, some limited geo-location data (country and city level only), and other transactional information for that device. We may also use the unique identifier to validate free trials, for example.
Some of the cookies we commonly use are listed in our cookies chart. This list is not exhaustive, but it is intended to illustrate the primary reasons for certain types of cookies set by PAX and third parties on our websites.
Protect our Networks
Cookies and similar technologies help us identify and prevent threats to our sites. They are necessary to protect your information and our business from outside threats.
Allow you to Access our Services
Cookies and similar technologies permit your connection to our websites: our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.
Access Usage of Services
We use information about your usage of our services, websites and apps, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with to assess how our services are used.
Provide eCommerce Functionality
Cookies and similar technologies help us provide functionality that you need to navigate our sites, select products and services and purchase them.
Provide Relevant Content
We adjust the content on our websites and in our communications with you depending on what we know about the content, products and services that you like. This means we can highlight content that we believe will be of interest to you. We provide personalization by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.
When you download our app, we need require access to the following services on your device: unique identifier (UDID), MAC address or other applicable device identifier and location. Other services may also be required in order for the apps to function. Our apps may also provide push notifications to your device. You may control these through using the tools on your device, such as turning off push notification and location services.
When you visit our websites, our partners and we will set cookies and similar technologies on your browser in order to help us make the sites work, analyze site usage, deliver ads, and personalize your experience.
In the future we plan to release improved controls to allow you to choose which partners can collect and use your information.
Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser.
Controlling OBA Cookies
In addition to being able to control cookies by changing the settings in your browser on your computer, or in your mobile device's settings, you can also control which companies can set cookies and similar technologies on your devices, by visiting the following links (you'll need to turn any cookie or ad blockers off for the control pages to show which companies you can opt-out of):
• Internet Advertising Bureau (IAB) Your Online Choices website provides more information about controlling cookies. It also provides an easy way to opt-out of behavioral advertising from each (or all) of the networks represented by the European Interactive Digital Advertising Alliance http://www.youronlinechoices.com/uk/your-ad-choices.
• The Network Advertising Initiative (NAI) control page allows you to control behavioral advertising from each of the ad networks represented by the NAI.
• The Digital Advertising Alliance's self-regulatory program for online behavioral advertising control page allows you to control behavioral advertising from the ad networks it represents.
• The News IQ website provides more information, and an easy way to opt-out.
• Importantly, these ad networks set cookies to remember that you have chosen to opt-out. If you clear your cache the opt-outs will not be applied and you would need to opt-out again.
Controlling Flash Cookies
You can manage the use of Flash technologies with the Flash management tools available at Adobe's website, at http://www.adobe.com/devnet/flashplayer/articles/privacy.html.
Changes to this Policy
In addition to any general data protection enquiries you may have, you can use these details to contact our privacy team at privacy@PAX.com.