Ploom Co-Founder/CEO James Monsees on the Impact of Design

June 30, 2014
Ploom co-founder and CEO James Monsees discusses how design can change the world in his latest article featured on Medium:
"Effective solutions are often based on the power of design. Change and success are instigated by looking at products and problems with the mind of a designer and seeking to improve the user experience on every level...

This mindset creates true game changers and shapes our world. The vision produces the reality...

This is the essence of design thinking: understanding what people need and creating a solution that has immediate consumer appeal...

As a result of the design process, we find elegant, meaningful solutions to both age-old and imminent problems — and that’s how game changers are born."
Read the full article here.