Ploom's James Monsees Deconstructed Smoking at TEDxBrussels

November 05, 2013

Ploom CEO and cofounder James Monsees spoke at TedXBrussels 2013 this week – Europe’s largest independent TED event and the largest TEDx event – on how understanding the human needs that drive a behavior enable the product experience to be deconstructed and reinvented. Congratulations on an inspirational talk, James!